Running men's vintage 1950's Villereuse Swiss 17 jewel guilloche dial dress wristwatch

This beautiful men's Villereuse Swiss dress wristwatch from the 1950's has one of the most detailed guilloche dials we have offered over the more than 18 years we have been in business.

The stainless-steel case measures 33.2 mm / 1.31" in diameter, excluding crown and lugs, and surrounds a stunning soft silver dial with subtle vertical and horizontal lines in each quadrant complimented by gold hour, minute, and sweep second hands, raised gold numbers and baton markers, and gold and black inner-chapter, all under a clear, bright, acrylic crystal.

The 17 jewel, Swiss manual wind movement sets and winds as it should, is running well and keeping very good time.

It has a stainless-steel, snap-down back, and is matched with an age-appropriate stainless-steel, flex bracelet which will fit up to a 7" wrist comfortably.

STOCK CODE: V-15


ABOUT VILLEROUSE WATCH COMPANY:

Villereuse watches were Swiss made timepieces produced primarily in the 1950s and 1960s, associated with the Langendorf Watch Company and imported into the United States by the Villereuse Watch Company in New York.

Origins and Swiss Manufacturing

Villereuse watches were manufactured by Langendorf Watch Company SA, a Swiss firm established in 1872 in Langendorf, Switzerland.

Langendorf was known for producing a wide range of watches, including those labeled
"Villereuse," which featured Swiss-made movements and often stainless steel or gold-plated cases.

The company operated for nearly a century before closing in 1963, and Villereuse watches represent a segment of their mid-20th-century production, including specialized designs such as Masonic-themed watches.

U.S. Importation and Corporate Presence

In the United States, the Villereuse Watch Company acted as an importer of small Swiss watches, based in Brooklyn, New York.

The company was incorporated on April 24, 1962, but is now inactive.

Villereuse watches sold in the U.S. often contained manual Swiss movements, such as those by ETA or Adolf Schild, and were marketed as affordable yet reliable timepieces.

Notable Features and Collectability

Villereuse watches from the 1950s and 1960s are recognized for their manual winding movements, typically 17-jewel Swiss calibers, and occasionally unique designs like Masonic dials.

While not highly valuable in monetary terms, these watches are appreciated by collectors for their Swiss craftsmanship and midcentury design.

Some models, including pocket watches, were simple yet functional, reflecting the era’s style and manufacturing standards.

Legacy

Although the Villereuse Watch Company in New York is no longer active, and Langendorf ceased operations in 1963, Villereuse watches remain a collectible example of mid-20th-century Swiss watchmaking.

They illustrate the practice of Swiss manufacturers producing watches for export under various brand names, a common strategy to reach international markets while maintaining Swiss quality standards.

We are Stonehenge Watch Company and have been selling vintage timepieces and new watches on the internet for over 18 years with hundreds of happy, satisfied, often repeat, customers.

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