Vintage EVANS Claro 1970's men's gold calendar Swiss manual wind dress wristwatch, running well.

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  • Details
    If you or someone you know are looking for an inexpensive opportunity to start a men's vintage watch collection, you may want to consider this very attractive EVANS 21.

    Manufactured by Claro Watch SA, a manufacturer who assembles new watches using Swiss movements, in the 1970's this beauty has a gold plated case that measures 34.4 mm / 1.35" in diameter, excluding crown and lugs, that surrounds a silver dial complimented by gold hour, minute, and sweep second hands, raised gold markers, and date window at 3 o'clock, all under a bright new hi-dome crystal.

    The 1 jewel, Swiss, manual wind movement sets and winds smoothly, is running strong, and keeping good time.

    It has a screw down back and is matched with a new cordovan, genuine leather strap, with gold buckle.

    Stock code E-11


    CLARO Watch - A History

    by George von Burg August 28, 2017

    #The CLARO watch range has a long history behind it.

    CLARO Watch SA began in 1965 in Switzerland and was run by George J. von Burg I. His factory at the time was already a big manufacturer of pin lever mechanical movements and watches. In this period, he produced a watch line, under the Old England brand, for the Loftus family in London, England. The Loftus family controlled the styling and design and CLARO Watch SA was responsible for the manufacturing and assembly of the watches. At the time, several hundred thousand units were very successfully produced and sold.

    CLARO Beach Star Watch, era 1969 - 1973

    The CLARO brand trademarked and introduced in 1969, to be used in a new watch project.

    The CLARO Beach Star watch was a watch concept developed to make large-scale production of top loaded sport watches using mechanical movements, completely water resistant, in a new Noryl-Fibre plastic and metal alloy.

    Both the pt and the manufacturing technique of these watches became the precursor to what Swatch® later developed in the 1980’s with their watch designs.

    During the Basel Spring trade fair, CLARO set up a display (the first ever of its kind) showing the entire manufacture and assembly of the complete mechanical movement and watch assembly under the Beach Star brand.

    The Basel City Fire Department was so impressed with the quality and durability of the Beach Star watches, they made the watches “Standard Issue” for all firemen in the city.

    Beach Star watches sold very well over 4 year period, with year sales topping 7 figures.

    In 2015, George J von Burg III decided to relaunch the CLARO watch brand and use the design heritage of our successful watch lines and designs a new vintage inspired watch collection. Today we have 6 new models exclusively available on Boutique von Burg. We use only top quality components and have developed both a mechanical automatic and quartz analog line.

    We are Stonehenge Watch Company and have been selling vintage timepieces and new watches on the internet for over 17 years with hundreds of happy, satisfied, often repeat customers.

    Seller information

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