Serviced vintage 1940's Meyer / Crawford W.C. 17J Swiss men's gold wristwatch

Every once in a while, it just feels good to dress up and go out on the town, shoes brightly polished and, of course, a handsome timepiece on your wrist!

A case in point is this remarkably preserved 1940's gentleman's gold Swiss Meyer, manufactured the, highly regarded Crawford Watch Company. Suddenly you have a spring in your step, a smile on your face, and just feel good.

It features a beautiful 10K rolled gold case that measures 20 mm X 29 mm case, excluding crown and lugs that surrounds an unblemished ivory dial complimented by gold stick hour and minute hands, raised gold Arabic numbers, and dot markers, a black outer chapter, and sub-second dial @ 6 o'clock.

The Swiss17 jewel movement, cal. AS 1124, has been recently serviced. It sets and winds as it should, is running strong, and keeping very good time.

It has a stainless steel, snap-down back is it matched with a vintage gold capped stainless steel flex bracelet.

STOCK CODE: C-1



ABOUT THE BRAND:

Crawford Watch Company was a mid-20th century American watch brand that imported Swiss movements and operated primarily in New York City.

Origins and Location

The Crawford Watch Co. was based in New York City, with records indicating a business address at 550 5th Avenue around 1950. The company also traded under the name Crown, and its import mark was COC.

While some sources suggest activity in the 1940s, the most documented period of operation is circa 1951–1959.

Products and Movements

Crawford watches were American-branded but Swiss-made, sourcing movements from Switzerland.

For example, some models from the 1960s used the AS 1187 movement, which was also found in other contemporary brands, indicating shared Swiss manufacturing .

The watches ranged in quality and style, from plated cases to solid gold, and were comparable in movement quality to brands like Helbros.

Some watches also featured markings from Grewaco or Watch Case Co., reflecting partnerships or sourcing of cases and components.

Design and Collectibility

Crawford watches often shared identical cases and movements with other obscure Swiss-American brands, making them part of a broader trend of mid-century “mushroom brands” that imported Swiss movements and marketed them under various U.S. labels .

The watches included ladies’ wristwatches, triple-date models, and standard mechanical timepieces, and while not heavily advertised, they were considered well-made and collectible today.

Legacy

Although Crawford Watch Co. ceased operations by the late 1950s, its watches remain of interest to collectors due to their Swiss movements, American branding, and mid-century design.

The company exemplifies the era of U.S.-based importers who relied on Swiss craftsmanship to produce affordable yet quality timepieces for the American market.


We are Stonehenge Watch Company and have been selling vintage timepieces and new watches on the internet for over 18 years with hundreds of happy, satisfied, often repeat, customers, with over 5,000 positive reviews!

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